This campaign has now closed

Our vision is for every child to be supported at home to fulfil their potential. We partner with primary schools across the UK to support parents of all backgrounds to engage in their children's learning. We want to continue creating fun, accessible activities to promote learning in all homes.

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Categories

  • Education/Training/Employment Education/​Training/​Employment
  • Beneficiaries

    • Children (3-18) Children (3-18)

    Situation

    In the UK, not all children have a fair shot at education. By age 11, a disadvantaged child is on average nine months behind their peers in English and Maths. But it’s about more than just attainment. This child is more likely in their life to be excluded, to become unemployed, have poor health and even to end up in prison. The gap between poor children and their peers has grown further since the pandemic. Schools are doing their best to close it, but they cannot do it alone.

    Solution

    Only 14% of the gap at age 11 is related to what happens at school. 49% of the gap is related to what happens at home. Only by supporting all parents and carers can we tackle educational inequality and ensure that every child has the chance to fulfil their potential. Our mission is to narrow the attainment gap by supporting all parents and carers to engage in their children’s learning. We do this through three key areas: impact partnerships, our schools programme, and system leadership.

    100%
    Categories

  • Education/Training/Employment Education/​Training/​Employment
  • Beneficiaries

    • Children (3-18) Children (3-18)