This campaign has now closed
Magic Me will run extraordinary art activities that will spark magic for isolated and lonely older people in Care Homes. Our team of skilled artists build colourful, brighter and stronger communities by providing intergenerational connections, fun, solace and purpose.
Categories
Beneficiaries
Situation
Two years of Covid and lockdowns have hugely impacted already socially isolated elders in care homes. Older people report feeling disconnected, anxious, bored, lacking confidence and craving community links, and things will only worsen for those who are most isolated e.g. unable to leave their rooms in the winter months. Care staff who are overstretched and weary need fresh creative input to help them to re-engage with residents in different ways.
Solution
We will partner with care homes to create exciting, high-quality arts activities: visual arts, music and photography, bringing joy to older people, encouraging meaningful interactions and combating loneliness and isolation. Our skilled artists support care staff to confidently deliver activities, using colours, touch and sound to reach the most isolated elders. Our intergenerational projects invite young people in, creating fun and building understanding and community between generations.



