Little Village


Families with children under 5 living in poverty across London need the support of our village now more than ever as the cost of living crisis continues to bite. We are anticipating supporting 1000 More children this year compared to 2021.

Registered Charity in England and Wales (1169735)

Check mark Match funded

Campaign target


Amount raised


Time left

2 days



Championed by The Childhood Trust


  • Community Support & DevelopmentCommunity Support & Development
  • Poverty Alleviation/ReliefPoverty Alleviation/Relief


  • Children (3-18)Children (3-18)
  • Infants (<2)Infants (<2)
  • Minority GroupsMinority Groups


United Kingdom


The families we support are facing relentless struggles to make ends meet. We speak to countless parents who don’t eat so their children can, or forgo showering so they can bathe their baby. These families have been hit the hardest by the combined fallout of the pandemic, cuts to benefits and steep increases in living costs. The cost of living crisis has spiralled out of control and children are missing out on the childhood they deserve.


Little Village operates one of the largest ‘baby bank’ services in the UK, providing predominantly pre-loved items from other families, including all the essentials, from socks to cots, buggies to coats. We provide a signposting & advice service, calling families to check in with them, help them navigate any issues they may be having and link them to specialist services. We also work together with families we support to raise local and national awareness about the impact of early years poverty.

  • I am having to cut the toe part of my sons onesies so he can use them for a little longer as he is outgrowing his clothes fast and I can't afford clothes every month for him.

    — Mum we surveyed

  • I've had to cut out everything not essential. I've skipped meals to make sure there's enough food available for my kids which isn't exactly healthy when I'm also 29 weeks pregnant.

    — Mum we surveyed

  • Thank you very much for everything for my baby. We love everything, you are really doing a lot. Because of what you’ve done, I’d also like to give back. It’s nice when someone in the world can give you the possibility when it feels like everyone is against you.

    — Mum we supported

  • We received the items super quick and everything that was received was immaculate and perfect. The family has greatly benefited from your service and were extremely grateful for it all. Thank you so much for working hard to help hard hit families in their times of need.

    — Referral partner