Periods are still shrouded in stigma and taboo leading women and girls to feel embarrassed to talk openly about their menstrual cycle and any issues they may be having. There is poor awareness of period problems, due to a lack of accurate information and education across society, which leads to this stigma and other problems. This creates barriers for women and girls when they try to access healthcare and support for conditions that can cause excessive pain, heavy bleeding and irregular periods.

Women and girls need trustworthy and reliable information that empowers them and there needs to be greater education and awareness on menstrual health across society. We can help to solve this problem through a digital transformation, by creating an online ‘hub’ on women’s health. This will be a source of information, developed by our medical experts, and will signpost to specialist resources and support groups. This will be used in our campaigns and communications activities. We aim to build on our current digital resources, creating accessible information to reach more women from all demographics, including those from ethnic backgrounds.