This campaign has now closed
Farmstrong is an award-winning well-being initiative designed by farmers and crofters to give those in agriculture the skills & resources to farm well and get the most out of life. All donations to this campaign will unlock the equivalent Movember funds pound for pound, up to a maximum of £350,000.
Categories
Beneficiaries
Situation
There are increasing well-being concerns within the Scottish agricultural industry - we know that farmers and crofters have systems in place to look after their land, stock, and equipment, but they can often neglect to look after themselves - specifically in relation to their mental health. Enter Farmstrong, an initiative designed by farmers to provide the resources and tools to enhance wellbeing and resilience, particularly when faced with challenges that are hard to predict or control.
Solution
Farmstrong is a proven early intervention well-being initiative that equips those working in agriculture with the tools, resources, and connections to take care of their mental health, encouraging investment in their well-being as part of a thriving business. Farmstrong was launched in New Zealand in 2015 and is based on the five ways to well-being developed by the New Economics Foundation. The initiative continues to have a significant positive impact on the well-being of Kiwi farmers. Now it is time for Scotland to do the same.
