Meadows – A Brilliance of Nature for Communities

Meadows are a jewel in nature’s crown; a place of sublime beauty, colour, scents and sounds, where wildlife can thrive. But did you know our meadows also play an important role in the fight against climate change by storing carbon? This Christmas, could you help restore the UK’s meadows? Together we can restore more than 100,000 hectares of meadows in the next 10 years.

history Campaign has now closed

It ran from 12:00 PM, 30 November 2021 to 12:00 PM, 7 December 2021

Registered Charity in England and Wales (1059559)

Check mark Match funded

Campaign target


Amount raised




Championed by Friends of The Reed Foundation


  • Education/Training/EmploymentEducation/Training/Employment
  • Environment/ConservationEnvironment/Conservation
  • Health/WellbeingHealth/Wellbeing


  • General Public/HumankindGeneral Public/Humankind


United Kingdom


The eradication of meadows - botanically richer than any other habitat and a critical store of carbon - has been staggering; agriculture and development has led to a 97% loss. The steady and under-reported decline of meadows is one of the biggest tragedies in the history of UK nature conservation. It is essential we get serious about restoring meadows in response to the ecological crisis and climate emergency we are facing, and to improve the natural experience and wellbeing of communities.


We need to act now to increase the scale and pace of meadow restoration, to support their soils, plants, pollinators, to manage water courses and mitigate against climate change. We will work with communities to restore meadows by providing training, advice, surveys, preparing the land and spreading green hay or seed. Our work will increase the involvement of communities with local meadows and will offer opportunities to experience meadows to aid wellbeing.

  • A traditional meadow can be a floral nirvana.A thrumming heart of biodiversity.But their 97% decline across the UK has been devastating.Supporting this appeal will re-create space for our most precious nature to prosper and communities of the future can again enjoy this wonder of our rural heritage.

    — Philip Mould, Plantlife President

  • Ground Control is delighted to support Plantlife and contribute to the Big Give. We have shared ambitions to reverse nature’s decline and increase biodiversity across the UK and this campaign is an excellent initiative to achieve exactly that.

    — Ground Control

  • We are delighted to support Plantlife’s meadows work with communities. It is important to reintroduce and restore biodiverse wildflower meadows in order to counteract the severe habitat loss we have experienced here in the UK, as well as making wildflowers available to everyone to enjoy.

    — Wildflower Turf Ltd