Behind Every Kick

Better Never Stops

We believe that social and psychological aspects of sport can develop and empower young people to manage challenges, reach personal goals, build positive relationships and access career opportunities. BEK does this through a unique programme of training & skills development working across all sports

history Campaign has now closed

It ran from 12:00 PM, 30 November 2021 to 12:00 PM, 7 December 2021

Registered Charity in England and Wales (1177250)

Check mark Match funded

Campaign target


Amount raised




Championed by The Childhood Trust


  • Community Support & DevelopmentCommunity Support & Development
  • Education/Training/EmploymentEducation/Training/Employment
  • Health/WellbeingHealth/Wellbeing


  • Children (3-18)Children (3-18)


United Kingdom


For many young Londoners living in low- scoring socio -economic areas, the playing field is not level. As well as challenges around low self esteem, due to negative attitudes of wider society and a lack of positive role models, there is frequent inequality of opportunity, exposure to uninspiring environments and social and economic barriers to accessible pathways towards personal and career development. Covid has led to an even more uneven for young people living with disadvantage.


At Behind Every Kick, we believe that 'better never stops' so we want to be reaching even more young people year on year, ensuring that they receive a high quality, evidence based and sustainable experience from Behind Every Kick through a expertly designed skills development programme and a breadth of experiences, mentoring opportunities and connections to business and individuals in order to create sustainable pathways to employabitly, further education and enhanced career prospects.

  • As a regular supporter of BEK's fundraising initiatives, I am always pleased to know when my support can be matched by opportunities like these and to see at close hand, how BEK allocates its funding to ensure more young people year on year benefit from its work.

    — BEK Supporter

  • My business welcomes the opportunity to connect members of the Behind Every Kick programme to relevant work and other experiences, including the chance to have a conversation with an industry 'expert'. This reinforces our business values and is often really helpful for the young person.

    — BEKConnect Experience Partner

  • I really enjoyed the BEK Development Sessions sessions. They were fun and interesting and it has made me think much more about how I communicate and deal with pressure on and off the pitch.

    — Rhys -Behind Every Kick Programme Participant

  • The BEK 'Boot Camp ' programme was excellent. Your sessions were highly relevant to what young people should be thinking about and your session delivery team were first class. My team was very lucky to have been on the programme and I look forward to encouraging their continued participation.

    — Rap -Aid Youth FC Manager