This campaign has now closed
We’re raising funds to pilot a new Rose Vouchers for Fruit and Veg Project in Tower Hamlets in East London. Tower Hamlets has the highest child poverty rate of all London boroughs, with 57% of children living in households in poverty but also excellent children’s centres and vibrant local markets.
Categories
Beneficiaries
Situation
Tower Hamlets has the highest child poverty rate of all London boroughs and the 6th highest rate of childhood obesity in England. A family’s economic situation has a direct impact on the food choices they can make. Having access to a healthy diet is critical. The first 1,001 days of a child’s life from conception to age two are the most important in setting their future life chances and access to nutritious food during this time lessens chances of ill health in later life.
Solution
Through our Rose Vouchers for Fruit & Veg Project, pregnant women & families with children under 5 receive weekly vouchers that can be redeemed for fresh fruit & veg from local market traders. We work with Children’s Centres who identify the families and distribute the vouchers weekly. We aim to help families engage better with the other activities at the centres that support child and maternal health & early childhood nutrition and reduce social isolation.
