Freedom for Animals

Help us create an Active Response Team for animals

A dedicated response team will investigate reports of animal suffering in zoos, aquariums, circuses and other captive facilities. By collecting vital evidence we will alert authorities, hold businesses to account and get help for animals. We will advocate to end the cruel captivity of animals.

history Campaign has now closed

It ran from 12:00 PM, 30 November 2021 to 12:00 PM, 7 December 2021

Registered Charity in England and Wales (1124436)

Check mark Match funded

Campaign target


Amount raised





  • AnimalsAnimals


  • OtherOther


United Kingdom


Whether they be a snake confined to a plastic box in a mobile zoo, a horse forced to perform circus tricks, a fish kidnapped from the wild to stock an aquarium or an owl tethered for long hours at a falconry centre; thousands of animals are currently suffering in captivity. The ability to robustly investigate, expose and ultimately end these often overlooked areas of animal exploitation is paramount. Advocacy, based on detailed and factual evidence, is vital to help animals caught in captivity.


Having a dedicated response team will enable us to act in a timely and thorough way to investigate reports of animal abuse in captivity, as well as undertake detailed research regarding the exploitation of animals. Investigations are vital in securing evidence of how animals are exploited within businesses, to inform authorities and instigate action to protect animals. Our findings will be used to raise awareness and to lobby for impactful change to the lives of animals in captivity.

  • Sadly we receive regular reports of animals suffering in captivity across the UK. In order to investigate as many of these as we can and collect solid evidence, we are launching this urgent response fund. Please give your support today by making a donation and let's help more animals!

    — Sam Threadgill, Director and Investigation Coordinator

  • My job is to visit places that keep animals captive and collect evidence of animal abuse, suffering and neglect. I need your help to make sure I can keep conducting these crucial investigations and so together, we can help those being held captive against their will.

    — Rachel Smith, Investigator