Campaign for National Parks

National Parks: New Perspectives

National Parks are often seen through the eyes of a certain demographic but as the past year has shown, they're enjoyed by all. This scheme aims to enable a new generation of communicators to share their stories from these special places with bursaries to fund their creative work in National Parks.

history Campaign has now closed

It ran from 12:00 PM, 22 April 2021 to 12:00 PM, 29 April 2021

Registered Charity in England and Wales (295336)

Check mark Match funded

Campaign target


Amount raised




Championed by The John Spedan Lewis Foundation


  • Arts/Culture/HeritageArts/Culture/Heritage
  • Environment/ConservationEnvironment/Conservation
  • Health/WellbeingHealth/Wellbeing


  • General Public/HumankindGeneral Public/Humankind
  • Minority GroupsMinority Groups
  • Young People (18-30)Young People (18-30)


United Kingdom


National Parks were created as a resource for all. Yet, there are many people who have never visited a Park, especially those struggling to cope with life in general due to poverty, disability, poor mental health, or who simply don’t feel safe. With the concerns of travelling on public transport and lack of a personal car, this group –which arguably needs the benefits of a National Park more than others–and other audiences such as young people and BAME communities, are least able to access it.


Our bursaries will engage with demographics currently underrepresented in National Parks. They will use creative formats to engage new audiences enabling them to express their vision of inclusive and accessible National Parks in their own words and language(s). They will develop compelling messages and solutions, which will form the basis for influencing decision-makers as well as inspiring communities to take practical action on the ground.