This campaign has now closed
Like mothers, partners suffer when their baby dies, but their grief is often overlooked by society. Tommy’s will create a hub of supportive resources for partners during pregnancy, and run a public-facing campaign to change attitudes on the effect of baby loss on partners and direct them to our hub.
Categories
Beneficiaries
Situation
There is a lack of pregnancy information designed for partners. 38% of new fathers are worried about their mental health, and social pressures can make men less likely to seek support. This can be isolating and lead to harmful coping strategies. Even worse, 1 in 4 pregnancies end in loss, causing heartbreak to thousands of families. This is intense and long-lasting, no matter how early the loss. But the focus is on the woman undergoing the physical loss, whilst partners receive little support.
Solution
We will create a content hub for dads and partners to support them throughout the pregnancy journey, including real stories of partners’ experiences, and a host of information and resources to build a supportive community. We will produce our campaign in collaboration with partners, with a specific focus on those who have lost a baby to encourage them to break the silence. We will distribute this to health workers, employers and the public, and drive them to our hub to engage with our resources.
