3 hours to act; 2 urgent actions;1 mother survives

We want to save the lives of mothers in some of the world’s poorest countries with two simple, speedy, evidence based treatments for postpartum haemorrhage (PPH, severe bleeding after childbirth). PPH is the biggest single cause of mothers dying after childbirth and it is preventable.

history Campaign has now closed

It ran from 12:00 PM, 1 December 2020 to 12:00 PM, 8 December 2020

Registered Charity in England and Wales (1120236)

Check mark Match funded

Campaign target


Amount raised




Championed by The Coles-Medlock Foundation


  • Community Support & DevelopmentCommunity Support & Development
  • Health/WellbeingHealth/Wellbeing
  • Medical ResearchMedical Research


  • Infants (<2)Infants (<2)
  • Women & GirlsWomen & Girls


Multiple locations


Around the world, 810 women die every day because of pregnancy and childbirth related complications. That is one woman every two minutes. 94% of all maternal deaths occur in low and lower middle-income countries with around two thirds in Sub-Saharan Africa alone. Post Partum Haemorrhage (PPH), severe bleeding after childbirth, is the biggest killer of mothers dying in childbirth. Mothers die within hours of giving birth. Speedy treatment is essential and will save lives.


We will support our partners on the ground with two proven lifesavers for urgent use in PPH. Non-pneumatic anti-shock garments (NASG) buy critical time to get a mother from a peripheral clinic to a hospital operating theatre; Tranexamic Acid (TXA) helps her blood to clot and slow the bleeding. Both are relatively low cost and appropriate for use in low resources settings. We will distribute these items to healthcare facilities via our networks. They will be accompanied by training materials.

  • "TXA & NASG are very welcome. We have problems with supply of these items. This will be very helpful to my practice, for my district hospital & Malawi as a whole."

    — Mr Thomson Chirwa, Clinical Officer (Obstetrics & Gynaecology), Malawi