This campaign has now closed
We’re crossing the last frontier in our understanding of the causes of Myalgic Encephalopathy (M.E.). The challenge now is to scale up our interface with the medical profession so that doctors and health professionals know what's needed to deliver effective management of this devastating illness.
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Beneficiaries
Situation
Most doctors were not taught about M.E at medical school. They often don't know what to do when patients present with the symptoms. Many will offer unsuitable therapy that aims to develop resilience through exercise as they do with other fatigue-related conditions. But attempts to rehabilitate using exercise often, uniquely, harm people with M.E. A tsunami of new M.E.cases is expected among long-haul covid 'recoverers'. Without skilled care, many people will stay ill for months or years.
Solution
We will scale up our campaigning by widening contacts with doctors and other healthcare professionals and power up our publications and education programmes. We will offer every doctor access to our clinical guide, and our quarterly magazine in every surgery. We'll use every marketing trick in the book to make sure these aims are achieved. We will work on our own and with partners to achieve our ends. Our video-production will be on trend. We will inhabit the doctors' own social media.
