Butterfly Conservation

Big City Butterflies - connecting people to nature

Big City Butterflies will inspire Londoners to discover butterflies and moths and connect them with nature and their local green spaces. The people we reach will have opportunities to learn about butterflies and moths, how to seek them out, enjoy them and help them thrive in their neighbourhoods.

history Campaign has now closed

It ran from 12:00 PM, 1 December 2020 to 12:00 PM, 8 December 2020

Registered Charity in England and Wales (254937)

open_in_new https://butterfly-conservation.org/
Check mark Match funded

Campaign target


Amount raised




Championed by The Reed Foundation


  • Environment/ConservationEnvironment/Conservation
  • Health/WellbeingHealth/Wellbeing


  • Children (3-18)Children (3-18)
  • General Public/HumankindGeneral Public/Humankind
  • Minority GroupsMinority Groups


United Kingdom


There is a growing disconnect between people and nature which has negative consequences for mental and physical health. This is more acute in cities where access to green space is limited. This project will improve people’s wellbeing by connecting them with nature, and inspire people to enjoy and protect their local green spaces. In London, we need to better understand how butterflies and moths are faring so that we can evaluate the effectiveness of current and future efforts to conserve them.


At the heart of our project is the opportunity to share our passion and knowledge of butterflies and moths with a wide, diverse audience, through engaging community events and a hands-on education programme for primary schools. Butterflies are a great ‘hook’ for connecting with nature. Their beauty, fragility and diversity inspire delight and wonder in children and adults. Empowered, engaged communities will help us to better understand and conserve butterflies and moths in urban environments.

  • As Head of the Natural History Museum’s Centre for UK Biodiversity, I fully concur with the pressing needs to both reconnect society with nature and to involve wider and more representative communities in the process of monitoring and protecting our wildlife.

    — Dr John Tweddle, Natural History Museum

  • Our team at activeNewham will benefit from collaboration with Big City Butterflies project by the provision of training opportunities for our allotment members and advice on habitat management across our 8 allotment sites. We are excited to have the opportunity to work with Big City Butterflies.

    — Ayan Mohamed, Parks & Open Spaces Officer, activeNewham

  • A massive thank you for such an enjoyable and informative morning! It was great to go out with you and spot these species – I was particularly excited to see the Brown Argus as I have never seen one before!

    — A participant at one of our trial volunteer training sessions

  • For me the magic was watching the children’s attitudes to invertebrates change over the course of the outdoor planting experience, from fear and disgust, to fascination, which you modelled beautifully, with the children emulating your response to them very quickly.

    — Teacher feedback following a trial school workshop