This campaign has now closed
Big City Butterflies will inspire Londoners to discover butterflies and moths and connect them with nature and their local green spaces. The people we reach will have opportunities to learn about butterflies and moths, how to seek them out, enjoy them and help them thrive in their neighbourhoods.
Categories
Beneficiaries
Situation
There is a growing disconnect between people and nature which has negative consequences for mental and physical health. This is more acute in cities where access to green space is limited. This project will improve people’s wellbeing by connecting them with nature, and inspire people to enjoy and protect their local green spaces. In London, we need to better understand how butterflies and moths are faring so that we can evaluate the effectiveness of current and future efforts to conserve them.
Solution
At the heart of our project is the opportunity to share our passion and knowledge of butterflies and moths with a wide, diverse audience, through engaging community events and a hands-on education programme for primary schools. Butterflies are a great ‘hook’ for connecting with nature. Their beauty, fragility and diversity inspire delight and wonder in children and adults. Empowered, engaged communities will help us to better understand and conserve butterflies and moths in urban environments.
