Best Beginnings Appeal - Champions for Children

Situation

Across London, there are yet-to-be-born and newborn babies cared for by parents who are isolated from their support networks and without adequate access to reliable information and healthcare professionals. Increased pressure on parents and reduced support services, puts some babies at huge risk. We aim to care for babies by supporting their parents to access reliable, relevant, and engaging information and support 24/7 to help mitigate the immediate and long-term consequences of the lockdown.

Solution

This funding will help Best Beginnings to support the mental and physical health of 10s of 1,000s pregnant families and new parents in London and across the UK. Baby Buddy helps parents optimise their children’s development during this period of isolation by supporting parents of all backgrounds 24/7/365 by themselves or with a partner. By continuing to support vulnerable parents and families we can help protect babies and toddlers at this time of national emergency and protect their futures.