Best Beginnings

Best Beginnings

Please help us raise the money required to support all parents through our parenting app, Baby Buddy, to give their children the best start in life. Baby Buddy is available to all parents but is particularly aimed at families with the worst health and social outcomes.

history Campaign has now closed

It ran from 12:00 PM, 3 December 2019 to 12:00 PM, 10 December 2019


Registered Charity in England and Wales (1120054)

Check mark Match funded

Campaign target


Amount raised




Championed by The EQ Foundation


  • Community Support & DevelopmentCommunity Support & Development
  • Health/WellbeingHealth/Wellbeing


  • Infants (<2)Infants (<2)
  • Minority GroupsMinority Groups
  • Young People (18-30)Young People (18-30)


United Kingdom

  • Don't know how I would have done it without this app. Through pregnancy & the first few months. Definitely hope they bring out an app for older babies as it has been so great. So supportive better than any book or friend. Supplied me with facts & reassured me at times. 6/5 stars from me.

    — I'm so sad it's over - this app has been with me for a year, it actually felt like a friend!


Health and social inequalities across the UK are unacceptable. Inequalities are caused and perpetuated by inequity in the provision of healthcare services and by a lack of parental confidence, knowledge and know-how in the transition to parenthood. A baby born in Blackpool is 13x more likely to be born to a mother who smokes than a baby born in Westminster; 20% women develop mental health problems during and in the 1st year after childbirth; Black women are 5x more likely to die during pregnancy and childbirth.


Baby Buddy was scientifically designed to support the transition to parenthood through pregnancy & during the first 6 months of a baby’s life, to improve outcomes and reduce inequalities. We work to: ● empower parents and parents-to-be ● enhance conversations between parents & professionals ● help parents maximise their own physical, emotional and mental health; as well as their child’s health and development With 300+ films, goal setting, FAQs & daily tips, the app is free for all.