This campaign has now closed
To promote a positive image about young people through real life stories, and dispel negative stereotypes. The campaign is non political and open to anyone who believes in young people and wants to address inequality and promote safety, cohesion and fairn
Categories
Beneficiaries
Situation
As young people and leading by example, we aim to tackle disadvantage and the negative stereotypes of young people. The latter causes isolation and the marginalisation of young people while the former causes inequality and poverty.
Solution
The 99% Campaign originated from the findings of a 2010 survey, which showed that Londoners think that a high percentage of young people commit serious crime, when it is in fact less than 1%. As a reaction, the youth-led 99% Campaign were created. In 201