Empowering poor families through poultry

We are raising funds for our Poultry Development Services Programme which is aligned to Sustainable Development Goal 5: Gender Equality and Goal 8: Decent Work and Economic Growth. PDS provides the tools and training for families living in poverty to start a small poultry enterprise from home.

history Campaign has now closed

It ran from 12:00 PM, 3 December 2019 to 12:00 PM, 10 December 2019

Registered Charity in England and Wales (1126444)

Check mark Match funded

Campaign target


Amount raised




Championed by John Rockliff


  • Community Support & DevelopmentCommunity Support & Development
  • Education/Training/EmploymentEducation/Training/Employment
  • Poverty Alleviation/ReliefPoverty Alleviation/Relief


  • Women & GirlsWomen & Girls
  • Young People (18-30)Young People (18-30)




In rural Bengal there are few job opportunities available especially for women. This is compounded by their poor education, illiteracy and lack of economic skills. Many people rely on casual agricultural labour for an income, earning as little as $1.90 per day for, on average, 210 days a year (c. $400 or £285 a year). Lack of job opportunities also causes men to migrate to cities or other states for work. Women and children remain in the villages with little or no opportunity to earn money,


We have successfully found a solution that empowers women in particular - an enterprise she can do from home to provide her with a regular income, better nutrition as well as a sense of pride and dignity. Chickens are the ideal solution! We provide everything our beneficiaries need to start earning money in one life-changing 'toolkit' which includes 10 newly hatched chicks, vaccinations and chick feed and, most importantly, expert training for six months to ensure her enterprise is successful.

  • I wholeheartedly support the approach that people should be given the tools to help themselves out of poverty. Through years of practical experience Shivia has developed a really robust livelihood programme which is making a significant difference to the quality of life of families in West Bengal.

    — Nick Jenkins, Dragon's Den, Patron of Shivia

  • Throughout the time of our support we have been constantly impressed by the sustainable impact of Shivia’s work in some of the poorest communities in India, alleviating poverty by helping people gain the skills and materials and confidence to provide for themselves and their families,

    — Lindsay Whitelaw, Chairman, The Artemis Charitable Foundation

  • We see Shivia as being strategic, smart, dynamic, responsive and brilliantly led. It is exactly the type of NGO that we want to work with in order to be able to achieve some social impact.

    — Tom Dunn, Probono director, Clifford Chance