The History of Advertising Trust

Online Gallery Development Project

To at least treble the number of images from our collections available online for the enjoyment, engagement and benefit of all. HAT is now the largest archive of UK advertising in the world, but limited resources mean that the current possibilities for offering access online are strictly limited.

history Campaign has now closed

It ran from 1:40 PM, 10 December 2010 to 12:00 AM, 1 December 2011

Registered Charity in England and Wales (276194)

Amount raised

£110

Donations

4

    Category

  • Education/Training/EmploymentEducation/Training/Employment

    Helping

Location

Situation

Our collections have been built up in many different forms over the years. They are mainly guard books, print ads, and tapes of TV commercials. With the advent of digital artwork, digital storage and use of the internet for research access most potential users are seeking access digitally. We cannot satisfy this need, nor develop our planned support for current and future educational syllabi without digitising more of our collections.

Solution

We already have a functioning website at www.hatads.org.uk. In the last twelve months we have opened up an online digital image library within the website. At the moment we have only inputed a small representative sample from our archives within 17 nomina