Medical Aid Films

Learning through media, transforming lives

Medical Aid Films is raising funds to create innovative film, animation and media on health to transform health outcomes of women and children living in low-income countries around the world. We bring together world-class medical expertise with creative filmmakers to make impactful content.

Donations open 12:00 PM, 3 December 2019 to 12:00 PM, 10 December 2019

open_in_new http://www.medicalaidfilms.org

Registered Charity in England and Wales (1121578)

Campaign target

£10,000

Amount raised

£13,670

Donations

46

Championed by Friends of The Reed Foundation

  • The films definitely are effective. Now the women are coming in much earlier with complications. For example, one woman did not feel foetal movement, so she came in. She knew that it was a danger sign, so she came in. She knew this was a danger sign because she had seen the films.

    — Susan, midwife

  • From the warning signs in pregnancy film, I learned how to identify some warning signs I did not know. For example if you are feeling dizzy and have swollen knees, you should go to the hospital. I did not know that before.

    — Dorothy, 21 years old 

  • I learned about the different types of foods, and how it is important to give your babies all the different types, if you want your children to be strong and healthy. I told my friends and neighbours about what I had seen in the film, and we bought soy and ground nuts for their porridge.

    — Mary, mother of four

Situation

Globally, there are still approximately 830 women dying every day from pregnancy and childbirth related causes, of which 99% of them are in low-resource settings. The WHO have reported women living in rural and remote communities have higher risks due to lack of quality health services, with more than half of these deaths occurring in sub-Sahara Africa and one third in South Asia. These deaths could have been prevented with the right health training provided to frontline health workers.

Solution

In our work at Medical Aid Films, we use the power of film to transform the lives of people in the poorest and most marginalised settings with life-saving health information. Film is a very powerful tool for education and training as it helps to present complex information simple and clearly, keeping audiences engaged. Majority of our content for health care workers is designed to be used in blended learning, to support the training, knowledge, skills and continued professional development.