The Pavement

The Pavement Online

When we first launched we had a basic website, which did little more than offer contact details and a chance to post pdf copies of the magazine. Since Val Stevenson joined the magazine three years ago as a volunteer she has rebuilt the website and made it into an important resource for the growing number of readers online, vitally making the site high ranking in search engines to make us easy to find. She also contacted Flat Earth Communications who, for a much-reduced fee, have rebuilt the site as a data-base driven site, meaning we can update our information online more easily as well as use this information easily in our publication. Now, with funding from the National Lottery, we’ve almost finished the website rebuild (it's in the beta phase). The new website, as it is, will be a boon to our work, and strong resource for our target readership and those working with them, but to do more and expand the information nationally, particularly where we don’t distribute, we need a part-time post for it. And although we’re asking for two years funding whilst we establish the new site we have our eyes very much on the future. The low costs and national potential of the site also make us confident of developing sponsorship for it’s ongoing work and maintenance.

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    Categories

  • Community Support & DevelopmentCommunity Support & Development

    Helping

  • Older PeopleOlder People
  • Women & GirlsWomen & Girls
  • Young People (18-30)Young People (18-30)
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Location

Situation

Our annual running cost for three cities is currently just over £45,000, but the salary costs of the editor have been met by the Tudor Trust for two years, and general funding for the current year are two-thirds met and one third for the following year. However, this is the basic running costs and doesn’t allow us to develop our online resources to make our work easier to update and distribute. We’re seeking £21,600, to cover two years of the maintenance cost of our website and directory of services, as we take it nationwide and develop independent funding for this site – www.thepavement.org.uk The breakdown of this figure is as follows: £150 per week for someone to update the site and enter data, which over two years will cost £15,600, and a further £3,000 per annum for site developments, which in the first year will include provide a mobile version for accessing the magazine.

Solution