As part of our commitment to attracting a wide audience, we are implementing specific initiatives to ensure the development of new audiences, from both younger and older generations. Entry Pass is designed to engage young people in theatre and to encourage independent theatre going. The success of this scheme will be key to ensuring future audiences of the NT and theatre as a whole.
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We are highly aware that the work we do now with young people is key to the future of, not only the audiences of the National Theatre, but theatre as a whole. Entry Pass promotes access to the arts by encouraging independent theatre going outside of school or parental influences, increasing extra-curricular opportunities. Entry Pass is the National Theatre‚Äôs membership scheme for young people aged 15 -19. It is free to join, there are no requirements for membership other than age and it gives young people the opportunity to enjoy greatly reduced price tickets. Once registered, members receive a welcome pack and subsequent mailings by email or post. These give information about upcoming Entry Pass evenings at the NT which include a theatre ticket, a programme and a drink in an area of the foyer reserved for Entry Pass evenings. The tickets only cost ¬£5 and are available to all members and a reduced ticket price of ¬£7.50 is also offered to members‚Äô friends. Members are given a top up card which gives them the opportunity to book tickets using their credit. It can also be used for additional events including workshops with actors, or pre and post show talks about the chosen Entry Pass production featuring notable actors, directors and writers. Tickets can be easily purchased, with members able to book either on line with a discount code or through the Box Office ‚Äì the idea being to make purchasing as effortless and trouble-free as possible and to not alienate Entry Pass users from other visitors at the NT. We are highly aware that the work we do now with young people is key to the future of not only the audiences of the National Theatre, but theatre as a whole. We have a commitment to making the theatre accessible to all, regardless of their race, age, income or disability. Total launch and Year 1 running costs: ¬£31,795 Total raised so far: ¬£10,000 Total remaining to fundraise: ¬£21,795 (Please note these are projected costs)
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