To reduce the prevalence of HIV & Aids in Malawi by influencing behavoural change in young children. The infection rate amongst 5 - 12 year olds is 1%, rising to 14%+ in adults.The project raises awareness in children of the risks enabling them to protect themselves as they develop as adults.
It ran from 10:00 AM, 6 December 2010 to 10:00 AM, 4 January 2011
Registered Charity in England and Wales (1185889)
Primarily the high HIV & Aids infection rate amongst adults, which is over 14%. This problem is exacerbated by a fundamental lack of knowledge about the disease (particularly in rural areas); of the major risk factors , and how to self-protect against infection. Increased knowledge leads to an increase in the numbers of people being tested, which in turn allows those who test positive to receive treatment and modify their sexual behaviour accordingly. It also reduces stigma in the community.
By targeting children aged 5 and 12 years old with a educational film which has and is based on themes that are relevant them and the local culture. Featuring Malawian children and made in the local dialect. It will be shown in villages and schools and highlights the risks that lead to infection. The film is interactive in order to involve the children watching it. We have strong evidence that this will positively influence the childrens behaviour and lead to behavoural change.
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