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Cheltenham Music Festival will engage new audiences through outstanding performances, inspire young people in a dynamic education programme, and develop the talents of promising young musicians through workshops and masterclasses.

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Categories

  • Arts/Culture/Heritage Arts/​Culture/​Heritage
  • Education/Training/Employment Education/​Training/​Employment
  • Beneficiaries

    Situation

    Many people have very little exposure to live classical music, and feel that it is not 'for them.' Schools struggle to provide opportunities to engage pupils in music, and to develop students that show musical talent. Given the many benefits associated with music, there is a clear need to create musical experiences that engage diverse audiences, and which inspire and support future generations of musicians and concert-goers.

    Solution

    By inviting a well known, approachable and talented musician to act as an ambassador for the Festival and classical music, Cheltenham Music Festival will change perceptions of classical music and provide opportunities for people of all ages to enjoy and develop their skills in classical music. Alison Balsom is a passionate advocate of music education,a multi-award winning trumpet soloist, and presenter of BBC Young Musician of the Year 2014.

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    100%
    Categories

  • Arts/Culture/Heritage Arts/​Culture/​Heritage
  • Education/Training/Employment Education/​Training/​Employment
  • Beneficiaries