The History of Advertising Trust

Unlocking HAT Archive: The New Online Catalogue

HAT wants to increase public engagement in its amazing archive collections. HAT is developing an online catalogue via its website with a free keyword search facility Further investment is needed to ensure it will be user-friendly and meets the needs of researchers at every level

history Campaign has now closed

It ran from 10:00 AM, 5 December 2013 to 5:00 PM, 18 December 2013

Registered Charity in England and Wales (276194)

Check mark Match funded

Campaign target


Amount raised





  • Arts/Culture/HeritageArts/Culture/Heritage
  • Education/Training/EmploymentEducation/Training/Employment
  • Sports/RecreationSports/Recreation




The comprehensive content of HAT archive is currently mainly invisible to the public. Although HAT already provides a busy enquiry and research service via phone, email and its website as well as personal visits by students, this involves labour-intensive searches by HAT staff. An online catalogue service with a keyword search facility will enable researchers to find, identify and order relevant material themselves.


HAT’s vision is to enable users to search the catalogue of the largest archive of UK advertising in the world from anywhere, at any time, including ‘on the go’ via web enabled mobile devices. Anyone will be able to view catalogues of thousands of records, discover images and data relating to past campaigns and instantly request digital copies of material.