This campaign has now closed

Magic Breakfast provides free healthy breakfasts to primary school children through breakfast clubs in schools in the most deprived areas of the country, ensuring they don't start their day too hungry or malnourished to learn. We have a growing waiting list of over 270 schools, who we need to reach

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Categories

  • Community Support & Development Community Support & Development
  • Education/Training/Employment Education/​Training/​Employment
  • Health/Wellbeing Health/​Wellbeing
  • Human Rights/Advocacy Human Rights/​Advocacy
  • Beneficiaries

    Situation

    3.9 million UK children grow up in poverty and up to 700,000 are hungry or malnourished at the start of the school day (Child Poverty Action Group). Recent studies showed 83% of teachers report signs of hunger in the morning, and 55% say they have seen an increase in the last two years, with poverty being cited as having a large impact. A hungry child simply can’t concentrate, or make the most of their education and will miss out on future life success by lacking the right fuel for learning.

    Solution

    Magic Breakfast delivers healthy breakfasts to primary schools in severely deprived areas, where children arrive too hungry to learn. We work with schools to offer as much food as needed, ensuring all children who arrive at school hungry can access a healthy breakfast without stigma. - 88% of Magic Breakfast schools saw improved attainment and attendance. - 93% said children who attend have increased energy and concentration in class. - 94% say children have adopted healthier eating habits.

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    100%
    Categories

  • Community Support & Development Community Support & Development
  • Education/Training/Employment Education/​Training/​Employment
  • Health/Wellbeing Health/​Wellbeing
  • Human Rights/Advocacy Human Rights/​Advocacy
  • Beneficiaries