Presenting chamber orchestral music in a series of unexpected but linked encounters, at work, and as flashmobs in shopping centres, challenging perceptions of classical music as staid or elitist. Ending the day with a Concert in a local music venue will complete the experience.
It ran from 10:00 AM, 5 December 2011 to 4:00 PM, 22 December 2011
Registered Charity in England and Wales (1122525)
Opportunities to hear live professional performances of classical orchestral music are still relatively rare in Wales outside the bigger towns. There is therefore often no tradition or 'habit' of classical concert attendance, and a perception that because of the formal way it is staged, and the prices sometimes charged for tickets, classical music is 'elitist' and stuffy, and always happens somewhere else to people 'not like me'.
By working with businesses in the use of their space, taking an ensemble to factories (lunchtime) and shopping centres (afternoon), we can challenge the concept that orchestral music is not part of 'ordinary' life. Programmes will be light-hearted, accessible and short, and will promote a relaxed, compered concert in a local venue in the evening which will give a fuller picture of what the music is about. Anyone who has listened earlier in the day will benefit from ticket discounting.
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