The Fairtrade Foundation

Keeping banana farming alive in the Caribbean

Banana farmers in the Caribbean have been hard hit by EU trading reforms, which threaten the livelihoods of thousands of farmers and their families. By developing a local market for Fairtrade products and developing the skills of local farmers, this project will protect them against this risk.

history Campaign has now closed

It ran from 12:00 PM, 1 August 2010 to 12:00 PM, 1 June 2011

Registered Charity in England and Wales (1043886)

Amount raised





  • Education/Training/EmploymentEducation/Training/Employment
  • Poverty Alleviation/ReliefPoverty Alleviation/Relief




Banana farmers in the Windward Islands in the Caribbean have been supplying the UK and Europe with delicious Fairtrade bananas for over 10 years. In return they have received a fair and stable minimum price plus a 'premium' to invest in schools, hospitals and other projects for their local communities. In December 2009, the EU overturned its historic trading agreement with Caribbean banana farmers, threatening thousands of livelihoods and making the local economy even more vulnerable to drugs.


This project will reverse some of the damage done by new EU trading laws, by helping small-scale farmers in the Caribbean to develop their own, local Fairtrade market. This will create new opportunities for them to sell their fruit, making them less reliant on trade with the EU, as well as develop their business skills so that one day they might realise their dream of running Fairtrade Tourism in the region. It will also bring them closer to their consumers and promote Fairtrade in the region.