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A database to ensure smart and effective communication with our supporters and donors. It will also allow us to be specific and targeted in our approach to new supporters. It is an investment in supporter care, also creating an environment where supporters can give feedback to improve communications
Categories
Beneficiaries
Situation
Hoylake Cottage does not have a comprehensive client/supporter management database. Records are currently held on a number of excel spreadsheets or on an access system. As the two systems are not linked, data is not automatically updated which causes ineffective communication and duplication of work. These problems mean that we are not effective in our communications.
Solution
A new client/supporter management database will ensure Hoylake Cottage is more effective and smart in it’s communication, allowing it to reach new supporters. It will also allow the fundraising team and it’s volunteers to work more efficiently, enabling more time to be spent on the more productive aspects of fundraising.