One Planet Economy

If everyone in the world consumed natural resources and generated carbon dioxide at the rate we do in the UK, we would need three planets – not just one − to support us. WWF has a vision of a One Planet Future, a world where humankind sustainably lives within the limits of our plant’s natural resources. The goal of the One Planet Economy project is to help transform the economy of the European Union to a One Planet Economy by 2050. As the world’s largest economy, Europe must embark upon an immediate and major transformation to avert dangerous climate change and prevent ecosystems from collapsing. Your support will help create urgent change and allow the UK to lead the way to a One Planet Future.

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It has now been calculated that the impact of the European economy is nearly three times larger than what is required for a sustainable world. If present patterns of production and consumption continue unchecked, we would need the equivalent of two planets to support us. A shift to a more sustainable future for Europe must be achieved by building an economy that respects all environmental limits and is socially and financially sustainable. WWF-UK believes it is possible to achieve social and economic well being on one planet, rather than requiring the resources of three or more – hence, we are aiming for a One Planet Economy. Until now, most work on sustainable consumption has been focussing on impact reduction, such as pollution reduction, conservation of single stocks of resources, and preservation of ecosystems and species. This project will operate within a demand reduction framework, helping to offer solutions that tackle our ever increasing consumption levels and help the EU develop better action towards decoupling economic growth from impact. How would a sustainable EU look in 2050? We can envisage a vastly more efficient economy, where energy and materials are used to maximum effect. Shops will no longer need to sell disposable goods and waste mountains would be a thing of the past. Buildings will use nanotech components to produce structures of elegance and efficiency, responding to the climate and producing their own energy needs. Innovation in science and technology becomes everyday practice in all branches of industry. There is an equal and opposite agenda on the consumption side - consumers demand low impact products and services, and share cars or equipment where possible. They actively prefer products which are adaptable, long-lived and designed for remanufacture. The principle of stewardship ensures that resources are shared according to need, rather than squandered in conspicuous consumption. 200 years after giving rise to the Industrial Revolution, Europe pointed the way towards an industrial evolution. Clearly, we have to overcome many challenges and a long way to go to achieve this vision for the European Economy by 2050. However, WWF is dedicated to support this vision with all means. This project is the first, crucial step in approaching our ambitious aim. WWF is committed to raise £175,000 for this ambitious project. Your support will help create urgent change and allow the UK to lead the way to a One Planet Future.