Beekeeping as a farm enterprise has strong selling points – it is resilient, low-risk and start-up costs are minimal. Yet with the demand for honey higher than ever before – the commercial potential is significant. Thousands of beekeepers in Uganda have the means and expertise to harvest honey, yet they remain poor. They should not have to be. This Project is about transforming their subsistence beekeeping activities into profitable enterprises, able to generate significant income. The undeniable fact is that poor beekeepers remain poor because of the way honey trade works, and the way they fail to engage with the market chain. This is a beekeeping Project – but with a focus on market systems. Our aim is to enable beekeepers to engage with the market in a way that really helps them. The outcome with be increased incomes from honey, and increased incentive to invest more effort in honey production. The Project will reach over 1,000 poor, rural households. The Project has five objectives: 1. To train beekeepers to build commercial enterprises at household level. 2. To facilitate collective trading of honey, by establishing producer-run trading groups. 3. To build reliable and efficient supplier-buyer relationships. 4. To support the national industry association to play an advocacy and lobbying role for stakeholders. 5. To make high quality training and advice services available and accessible to beekeepers and trading groups.