Fawcett Society

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Many women in the UK are still not exercising their hard won right to vote, especially young women. Fawcett wants to raise awareness of the importance of voting and engaging in the political debate, so that women's views are adequately represented at the highest levels of power.

history Campaign has now closed

It ran from 10:00 AM, 4 December 2014 to 5:00 PM, 17 December 2014

Registered Charity in England and Wales (1108769)

open_in_new https://www.fawcettsociety.org.uk/
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    Helping

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Situation

In the last general election, young women in the UK were far less likely to be involved in politics or to vote, especially those from disadvantaged backgrounds and from black and minority ethnic groups. Yet the active involvement of a broad cross-section of women in both local and national level politics and the equal representation of women at the ballot box in the May 2015 general election is vital to ensuring that women’s views are adequately represented at the highest levels of power.

Solution

Fawcett will seek to use a combination of traditional and online campaigning tools, including Twitter and Facebook, to make the election matter to young women. We will engage them on both the issues that affect them, and on the importance of women engaging in the still male-dominated political sphere. We will develop new materials and resources that are aimed specifically at young women, including infographics, films and policy analysis that is relevant and accessible.