The IARS International Institute

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To promote a positive image about young people through real life stories, and dispel negative stereotypes. The campaign is non political and open to anyone who believes in young people and wants to address inequality and promote safety, cohesion and fairness.

history Campaign has now closed

It ran from 10:00 AM, 4 December 2014 to 5:00 PM, 17 December 2014

open_in_new http://www.iars.org.uk

Registered Charity in England and Wales (1124590)

Check mark Match funded

Donations

0

    Category

  • Arts/Culture/HeritageArts/Culture/Heritage
  • Community Support & DevelopmentCommunity Support & Development
  • Human Rights/AdvocacyHuman Rights/Advocacy
  • Human Rights/AdvocacyHuman Rights/Advocacy
  • OtherOther

    Helping

Location

  • I am pleased that you have challenged the negative perception of young people to better their life chances and also to value them

    — Baroness Newlove

  • Thank you for helping our young people develop as individuals and contribute to the growth and strength of Britain

    — Brooke Kinsella OBE

  • I fully support the youth-led 99% campaign and its aims which are so timely. I encourage everyone to supports its young volunteers.

    — Will Tuckley, CEO of Bexley Council

  • I am pleased that you have challenged the negative perception of young people to better their life chances and also to value them

    — Baroness Newlove

  • Thank you for helping our young people develop as individuals and contribute to the growth and strength of Britain

    — Brooke Kinsella OBE

  • I fully support the youth-led 99% campaign and its aims which are so timely. I encourage everyone to supports its young volunteers.

    — Will Tuckley, CEO of Bexley Council

Situation

As young people and leading by example, we aim to tackle disadvantage and the negative stereotypes of young people. The latter causes isolation and the marginalisation of young people while the former causes inequality and poverty.

Solution

The 99% Campaign originated from the findings of a 2010 survey, which showed that Londoners think that a high percentage of young people commit serious crime, when it is in fact less than 1%. As a reaction, the youth-led 99% Campaign were created. In 2011, the campaign expanded its remit by making its aim to make London more inclusive, fair and responsive to young people’s views and needs. It does this by promoting a positive image of young people to key decision makers.