AIR in G (Arts in Rural Gloucestershire)


We want to establish an innovative, new county-wide Young Promoters Scheme to empower young people (aged 14-19) to create, manage and coordinate professional performance activity for their communities. The scheme will work with youth theatres and Scout groups across the rural Gloucestershire.

history Campaign has now closed

It ran from 10:00 AM, 4 December 2014 to 5:00 PM, 17 December 2014

Check mark Match funded




  • Arts/Culture/HeritageArts/Culture/Heritage
  • Community Support & DevelopmentCommunity Support & Development
  • Community Support & DevelopmentCommunity Support & Development
  • Education/Training/EmploymentEducation/Training/Employment
  • Education/Training/EmploymentEducation/Training/Employment




The scattered nature of Gloucestershire’s communities, lack of local cultural events, poor transport infrastructure and the county’s low average income, create barriers for people who wish to participate in the arts. Young people in rural areas have fewer chances to engage with cultural opportunities or to benefit from acquiring the skills associated with participating in the arts.


With facilitation and training support from AIR in G the project will provide an unprecedented, hands-on opportunity for young people to develop the skills to become the culturally creative, motivated, dynamic theatre promoters of the future. The project structure involves three years development, building towards a sustainable ongoing programme that will benefit substantial numbers of young people (as leaders and as arts audiences).This pioneering model also has potential to be replicated.