The History of Advertising Trust


HAT wants to inspire young people aiming for careers in advertising/marketing/media communications by presenting content from its amazing archive collections through free on-line e-learning tools and resources. Funding is needed for development and marketing to schools, colleges and universities.

history Campaign has now closed

It ran from 10:00 AM, 4 December 2014 to 5:00 PM, 17 December 2014

Registered Charity in England and Wales (276194)

Check mark Match funded




  • Arts/Culture/HeritageArts/Culture/Heritage
  • Arts/Culture/HeritageArts/Culture/Heritage
  • Education/Training/EmploymentEducation/Training/Employment
  • Education/Training/EmploymentEducation/Training/Employment
  • Education/Training/EmploymentEducation/Training/Employment




As the national archive of the UK advertising/marketing communications industry, HAT is experiencing increasing demand from teachers and students for easily accessible vocational learning materials in digital format for use in the classroom and as well as home study. Although the academic subject of Media Studies is already covered by other agencies, at a time of high youth unemployment there is a gap in vocational provision with a need to interpret how the industry actually works in practice.


As part of its educational mission, HAT wishes to address this need by developing attractive and easily downloadable resource packs based on content drawn from its unique archive content. HAT's special links to the contemporary advertising/marketing/media communications business will ensure that the information is accurate, up to date and relevant to the real world of working life and opportunities in the business.