This campaign has now closed
The majority of our land is under-utilised with a significant acreage presently being let out for grazing purposes. By redeveloping the upper level of the site the Trust believes that it can consolidate its fundamental objectives and support a significantly greater number of those in need, focussing principally on the family unit, whilst retaining a secure and balanced level of income and expenditure to ensure an even greater level of stability in the future.
Categories
Beneficiaries
Situation
The Jonas Centre has operated successfully at their present Redmire, North Yorkshire site since October 1996. Attracting a client base from throughout the UK (and on occasions worldwide) it is fundamentally targeting family support organisations and church groups within an 80 mile radius. Typically the client base is split 70% towards repeat custom and 30% toward new clients and charitable activities. Since 2005 the charity received over 200 referrals from churches, charities and agencies and we were able to provide 150 holidays to families in need subsidised by the Jonas Trust at a cost value of more than £16,000. By successfully targeting the multitude of church groups, schools, and support charities, the current 50% occupancy figure can be improved further. In addition a continued marketing campaign will begin to develop mid-week bookings that currently operate at a token level. Weekends will continue to remain the premium booking time and the current number of declined bookings, resulting from full occupancy, will be developed by the provision of additional facilities. In order to support our subsidised holiday objective it is imperative that the premium booking times are realised to their maximum potential. Currently based on the 12 units that we have, this booking demand can exceed 90% throughout the summer hence the need to redevelop the site to provide a total of 24 holiday units.