Childhood Eye Cancer Trust

Eye Cancer? In children? Is that possible?

The symptoms of eye cancer; a squint or the absence of “red eye” in a photograph may be detected in one glance. We want to carry out a major awareness raising campaign to tell new parents about these warning signs through information packs so that children’s sight can be saved.

history Campaign has now closed

It ran from to

Registered Charity in England and Wales (327493)

Donations

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    Category

  • CancerCancer
  • Community Support & DevelopmentCommunity Support & Development
  • Health/WellbeingHealth/Wellbeing
  • Hospitals/HospicesHospitals/Hospices

    Helping

  • Children (3-18)Children (3-18)
  • Women & GirlsWomen & Girls
  • Young People (18-30)Young People (18-30)
  • OtherOther

Location

Situation

The symptoms of this cancer are little known among the general public and consequently children often endure late diagnosis and unnecessary sight loss. Symptoms such as a squint or a white flash seen in the eyes of children in flash photography may be innocent but it could be a sign of something as serious as cancer. It is the aim of this project therefore to inform all new parents across the UK about Retinoblastoma, its signs and symptoms to help save children’s eyes and sight. The proposal is to deliver this vital information in Bounty pregnancy club information packs, which are distributed to all new parents on the birth of their child. The aims of this project are to communicate with a target audience to ensure that: 1. parents know that children can get cancer in their eyes and that it is treatable, 2. parents can recognise the symptoms of Retinoblastoma and know where to go if they are concerned. 3. the time to diagnose Retinoblastoma is reduced and hence treatment is accelerated. The costs provided are for 1 year only and would ensure that the Childhood Eye Cancer Trust was featured from Nov 2008 until Oct 2009. The costs associated with this project are as follows: Design costs £1,000 Bounty pack production and distribution £18,600 VAT £3,430 CHECT production costs £2,200 £7,000 has already been raised by volunteer fundraisers and £2,000 secured grant funding.

Solution