The Fresh Visions People Ltd

The Vegetable Plot

To educate primary school children on the skills involved in the planting cultivation, harvesting of food and its onward uses. To provide storytelling sessions and healthy eating sessions using the produce from site. Older children 12-18 from the local villages are part of the rural leaders course to maintain and develop the site for the primary school children and also to learn rural crafts and the tenets of the rural economy to ensure the skills are not lost with the current generation. There is also a social enterprise group in the rural leaders who use the produce and sell on the products to generate an income for the project.

history Campaign has now closed

It ran from 10:48 AM, 2 December 2008 to 10:48 AM, 2 December 2008

Registered Charity in England and Wales (1091627)





  • Education/Training/EmploymentEducation/Training/Employment
  • Environment/ConservationEnvironment/Conservation




There is a need to work with primary school children especially in urban areas so that they understand the origins of food and also the ease with which they themselves can get involved with its production. The children also need advice and guidance on healthy eating to reduce obesity problems. The project is based in Swale in Kent which has the lowest level of physical activity in the country and the highest spend per capita on chocolate in the UK. The project provides children with a day visit to the project and a goody bag with seeds, eductaional materials and a schools workpack based on the sesaon in which they visit. The school then recieves extra workpack in the following seasons of the year. The children can also access the webcam on the site at any time to see how the site changes through the year. The rural leaders work towards an accredited course in aspects of rural management. Overall the project aims to improve food and rural literacy. The project requires funding of £50k per annum to support the project to engage with 1,500 primary school children and a core group of 30 on the rural leaders course. The main cost is stafiing £35k per annum, with a project manager and sessional staff and volunteer expenses. Additional costs for seeds and plants, tools, travel, marketing and educational materials make up the remaining £15k per annum. A full budget and project details are available on request.