People, Potential, Possibilities

Penny Pinch

To enable P3 to train members of the community and those most risk of social exclusion, as community advisors to their peers in some of the most financially deprived areas of London.

history Campaign has now closed

It ran from to

Registered Charity in England and Wales (703163)





  • Community Support & DevelopmentCommunity Support & Development
  • Education/Training/EmploymentEducation/Training/Employment
  • Health/WellbeingHealth/Wellbeing
  • Human Rights/AdvocacyHuman Rights/Advocacy
  • Poverty Alleviation/ReliefPoverty Alleviation/Relief


  • Children (3-18)Children (3-18)
  • Women & GirlsWomen & Girls
  • Young People (18-30)Young People (18-30)
  • OtherOther



Given the worsening UK economic climate and the expanding divide between rich and poor, P3 propose to expand on the work currently undertaken through its support team in north London through a new and radical piece of work to provide more integrated and targeted support for those families struggling with poverty and social exclusion. In order to combat this in a meaningful and innovative manner, P3 propose to pilot an intensive support service to the most deprived communities in which we work. We will train members of the community and clients as community financial advisors to enable them to manage their own finances and afford a better quality of life, but also to counsel their peers in achieving the same. The community advisors will receive accredited finance, advice work and community development training. They will be recruited as volunteers with a planned skills development, support and progression & exit strategy for each volunteer advisor. The community advisors will take an innovative approach to combating exclusion within the communitites in which P3 operates. As a social inclusion charity and social enterprise, we understand that financial exclusion forms a pivotal part to wider social exclusion and that there is a symbiotic relationship between the two. Financial exclusion, often caused through worklessness, debt or poor money management has a cause and effect relationship with low aspirations, poor emotional literacy, substance dependency or abuse, unplanned or poorly catered for pregnancy and dependence on welfare benefits.