Poverty is seen to be both the cause and consequence of environmental problems in Kenya. We firmly believe that one should begin by educating the younger generations, showing them that the cycle of poverty and environmental degradation can be broken by sustainable management of natural resources. The EcoKids project tackles the 'big' environmental issues, but in a fun and engaging way, including film showings, creative arts, outdoor activities and a drama production. The initiative is a life-skills based education programme that improves the quality of children’s lives and enables them take a more active part in their communities. The project targets primary schools and other institutions that currently have little or no access to environmental education. The project beneficiaries in Nakuru and Mau Forest Complex include 20 head teachers and deputy headteachers, 90 teachers, 9 environmental teachers, 4200 primary schoolchildren and 1250 secondary school students. The primary school children are between 7 and 13 years old, the secondary school students are between 13-19 years old. The tree planting, environmental projects and creative arts activities will benefit the communities at large.