Radio can provide a powerful medium for delivering education and information to marginalised communities and the most vulnerable people; it can offer a neutral learning opportunity to all members of the community irrespective of age, gender or beliefs and can reach vast numbers of the population across difficult geographical distances. Project Radio (PR) has successfully developed a Rural Radio Network for Southern Madagascar producing over 40 educational radio programmes every monthly covering key development themes such as farming, environment, health and animal husbandry (amongst others) and these programmes have accompanied local development initiatives which bring supports- from vaccinations to trainings- to local people.
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This project was designed in 1999 in direct response to an identified local need for increased access to education and information. 10 years on, the project is still extremely pertinent to the local context and very popular. A recent evaluation funded in part by DFID recommends the project as it has demonstrated the influence of radio to have had significant impacts on the numbers of people adopting new practices, including for example 34% more women who took up the use of fuel efficient stoves because of what they heard on the radio; 59% more people planted trees, and 43% more were able to identify ways to avoid pregnancy. Project end goals include: ‚Ä¢ Increase access to education and information to local people in Southern Madagascar thereby reducing poverty ‚Ä¢ Provide opportunities for local people to give voice to their development needs ‚Ä¢ Improve capacity of local partners and radio stations to develop and broadcast educational radio programmes in response to local people‚Äôs information needs ‚Ä¢ Extend the flow of information and communication across the South ‚Ä¢ Provide training and support to ensure continuity and long term activity of PR network This proposal aims to raise restricted or unrestricted matching funds to contribute to eligible costs of Project Radio funded principally by the EC until November 2009. Eligible costs for this project include technical support, training as well as monitoring and evaluation provided by ALT management. Total project budget is ¬£1,194,514. EU financing is ¬£840,248 (70%). Total matching funds raised to date is ¬£354,266 (27%) (of which ¬£70,766 - 6% is ALT contribution with its unrestricted funds). Matching funds needed ¬£27,092 (2% of total project budget)
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