The House of Illustration’s website is excellent but basic. As a virtual organisation, it is vital that our website works hard to support and raise our public profile, communicate effectively with our audiences and generate sustainable income. It has achieved some success, but the site's limitations mean that we are unable to develop a more robust income stream through our web and online retail presence, or maximise the communication and profile raising opportunities that a website can achieve.

The website’s success to date indicates that we could achieve much more in terms of our public profile, our communication activity and income generation with a more dynamic online presence. Redeveloping the site, with a particular focus on our online shop and dedicated competitions site, would offer the House of Illustration a wider reach, a sustainable funding source, and a valuable resource for the organisation.