This campaign has now closed

The Silver Line is the UK’s only helpline for older people that is open 24 hour a day, 365 days a year. We know that nighttime can be particularly difficult for those who are isolated and so, this winter, we need to be able to care for every person who calls seeking the comfort of human contact.

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Categories

  • Health/Wellbeing Health/​Wellbeing
  • Beneficiaries

    Situation

    Isolation can be a particular challenge in older age when people may find themselves bereaved, without friends or relatives close by or imprisoned by disability. Loneliness is the primary reason people call The Silver Line Helpline. As one caller said, “I spend every day looking at the same four walls, not speaking to anyone”. 7 out of 10 calls are made at night when other services close and the number of calls peaks during the festive period and remains high over winter when nights are longer.

    Solution

    Through a single, memorable telephone number freely available 24 hours a day, 365 days a year, The Silver Line makes it easy for people to reach out for support whenever loneliness hits. During a call our team get to understand a person’s needs whether simply a listening ear in a moment of acute loneliness, anxiety or confusion, signposting to the most appropriate services in their community, or being connected to our volunteer-run befriending services.

    100%
    Categories

  • Health/Wellbeing Health/​Wellbeing
  • Beneficiaries