This campaign has now closed
Poor sanitation contaminates water sources, leading to illness and diseases such as diarrhoea - the number 1 killer of children in Africa. iDE is doing something about it. We are creating markets for affordable, desirable toilets in Africa - saving lives, ensuring dignity and increasing prosperity.
Categories
Beneficiaries
Situation
2.5 billion people are without a hygienic toilet. That’s 4 out of 10 people in the world. Of these, 1 billion still openly defecate, the majority of whom live in rural areas. Poor sanitation leads to contaminated water sources, which lead to serious illness + diarrhoeal diseases, which kills more young children than HIV, malaria, and tuberculosis combined. Every 60 seconds a child under 5 dies from diarrhoea in developing countries.
Solution
iDE is a global leader in Water, Sanitation and Hygiene. We use an award winning approach called 'sanitation marketing' to design affordable and desirable toilets that households want to buy and that businesses want to sell, creating a thriving marketplace. iDE trains and coaches local sales agents to sell the toilets (creating demand) and businesses to produce the toilets (ensuring supply). In 2016 iDE will concentrate on sanitation marketing efforts in Ethiopia and Burkina Faso.