National Literacy Trust

Gift of Reading - Core Funding

Support the National Literacy Trust's work in improving the literacy of disadvantaged people in the UK. Core funding enables us to campaign to raise awareness of the importance of literacy; carry out research to better understand the problem in the UK; and support teachers and literacy professionals

history Campaign has now closed

It ran from 10:00 AM, 5 December 2011 to 4:00 PM, 22 December 2011

Registered Charity in England and Wales (1116260)

Check mark Match funded

Campaign target


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  • Arts/Culture/HeritageArts/Culture/Heritage
  • Community Support & DevelopmentCommunity Support & Development
  • Education/Training/EmploymentEducation/Training/Employment




One in six people in the UK struggle with their literacy. Poor skills compromise, health, happiness, education and employability. The National Literacy Trust aims to improve the literacy skills of disadvantaged people in the UK so that they can reach their full potential. Research has shown that book ownership can help to increase children's reading levels, yet one in three children in the UK does not have a book of their own.


Our research informs our literacy projects, as well as being used by many other organisations. Core funding supports us to run literacy projects across the UK, encouraging children to read for pleasure and helping young people improve their communication skills for the workplace. Our campaigns, such as our contribution to the recent Evening Standard campaign on London's literacy problem, raise awareness of the literacy problem in the UK, bringing the issue higher up the policy agenda.