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London Play will harness the thrills of DIY go-kart racing to promote healthy eating and physical activity. A series of fun food workshops in deprived London areas will raise awareness of healthy eating and culminate in a London-wide go-kart build & race event attended by motor racing stars.
Categories
Beneficiaries
Situation
Public Health England data for 2014/15 shows the extent of the child obesity crisis, with 19.1% of children in Year 6 alone being obese and a further 14.2% being overweight. The freedom of children to play outside has diminished to the point where growing numbers of primary school-aged children are not allowed out at all. The result is a generation of children living sedentary lives and prone to obesity as well as mental and physical health problems.
Solution
London Play will harness the excitement of motor racing to promote healthy eating and increased physical activity. Teams of children will devise their own go-karts at our Go-Kart Build & Race Day in August 2016. In the run-up, we will organise three pre-event workshops at five adventure playgrounds in the poorest parts of London. Through fun activities, children will learn about the impact of obesity, find out about healthy yet tasty food options, and engage in calorie-burning activities.