The demand for illegal animal parts has grown enormously. More than 1,200 rhinos have been killed in South Africa alone since 2009 for their horns. Tens of thousands of elephants are believed to be killed each year for their ivory. And there are as few as 3,200 tigers left in the wild largely due to demand for their bones and other body parts for use in traditional Asian medicines. If it's allowed to continue, this appalling criminal trade could drive many species to extinction.

We're already working hard to tackle poaching. But, as well as supporting anti-poaching initiatives we must focus our efforts elsewhere in the supply chain if we’re to help protect threatened animals like tigers, elephants and rhinos. Your gift today will help us to help crack down on wildlife trafficking along trade routes. And it will also help us reduce demand for these products - by mobilising politicians, traditional Asian medicine practitioners and community leaders worldwide.