This campaign has now closed
We will work to raise awareness so that brain tumours are treated earlier, with the best treatment at the right time. We will create and launch a national and sustained early diagnosis campaign for adults using evidence-based research and learnings from our childhood campaign, HeadSmart.
Categories
Beneficiaries
Situation
Almost 11,000 people are diagnosed each year with a brain tumour and thousands will have a traumatic experience getting a diagnosis: 61% of cancerous brain tumours are diagnosed as an emergency, higher than any other cancer. Survival for these cases is far worse when diagnosed through another route. Worryingly, 38% see their GP 5 times or more before diagnosis. Currently, there is no campaign for adults but we know from experience that awareness raising campaigns are effective game changers.
Solution
Our researchers at Cambridge and Edinburgh Universities are in the final stages of collecting evidence to help us understand why there are significant delays in adult brain tumour diagnosis. This will enable us to develop an informed campaign focusing on public awareness, aimed at people concerned about their symptoms and professional awareness, increasing knowledge for healthcare professionals, giving confidence to refer them for a potentially life-saving scan.